Himanshu Patni

  Global billboard and outdoor advertising market is expected to register a CAGR of around 8% over the period of 2022-2028. According to the Out-Of-Home Advertising Association of America, on the rail, there are 356,773 billboards, on Buses, there are 1,354,842 billboards placed, and on subways, 16,466 billboards are placed.  Americans spend almost 300 hours in their cars each year . Transportation is also an advantageous means of outdoor advertising, as many people use public transportation to go to work. The modernization of public transport will continue to drive the growth of this market. Moreover, the increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and out-of-home advertising markets. Off-house (OOH) advertising refers to advertising outside the home, including billboards, bus shelters, wall hangings, and posters. However, some of the restraints are high volatility in the pricing of OOH advertising and stringen...