Billboard and Outdoor Advertising Market - Industry Size, Share, Growth & Forecast 2028 | UnivDatos

 

Global billboard and outdoor advertising market is expected to register a CAGR of around 8% over the period of 2022-2028. According to the Out-Of-Home Advertising Association of America, on the rail, there are 356,773 billboards, on Buses, there are 1,354,842 billboards placed, and on subways, 16,466 billboards are placed.  Americans spend almost 300 hours in their cars each year. Transportation is also an advantageous means of outdoor advertising, as many people use public transportation to go to work. The modernization of public transport will continue to drive the growth of this market. Moreover, the increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and out-of-home advertising markets. Off-house (OOH) advertising refers to advertising outside the home, including billboards, bus shelters, wall hangings, and posters. However, some of the restraints are high volatility in the pricing of OOH advertising and stringent regulations.

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Based on type, the market is classified into painted billboards, digital billboards, multipurpose billboards, and others. Amongst types, the painted billboard category accounted for a significant share of the market. Billboards allow businesses to reach many customers with just one advertising trick. The growth of the segment can be attributed to the growing popularity of these billboards as they are more attractive.

Based on end-users, the market is categorized into retail, banks and financial institutions, media entertainment, government, transportation, and others. Among these, retail is expected to witness the highest CAGR during the forecast period. This is because of the growing trend for more interactive billboards that will attract and engage new customers. These new interactive billboards will appeal to a niche market with a personal and engaging message based on well-researched information on consumer habits, preferences, and preferences that significantly contribute to the growth of the market.

North America to witness extensive growth

For a better understanding of the market adoption of the billboard and outdoor advertising market, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. APAC constitutes a major market for the billboard and outdoor advertising industry in 2020 owing to the presence of the increasing number of commercial spaces in the region.

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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the global billboard and outdoor advertising market are BroadSign International LLC, Daktronics Inc., TOM Group Limited, APG SGA, Mozmene, Talon Outdoor Ltd, Zo Digital, oOh!media Limited, The Times Group, Eye Media LLC. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

“Global Billboard and Outdoor Advertising Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.        

Market Segmentation:

1.      By Type (Painted Billboard, Digital Billboard, Multipurpose Billboard, Others)

2.      By Application (Highways, Buildings, Automobiles, Others)

3.      By End-Users (Retail, Banks and Financial Institutions, Media and Entertainment, Government, Transformation, and Others)

4.      By Region (North America, Europe, Asia-Pacific, Rest of the World)

5.      By Company (BroadSign International LLC, Daktronics Inc., TOM Group Limited, APG SGA, Mozmene, Talon Outdoor Ltd, Zo Digital, oOh!media Limited, The Times Group, Eye Media LLC.)

Key questions answered in the study:

1.      What are the current and future trends of the global billboard and outdoor advertising industry?

2.      How the industry has been evolving in terms of type, application, and end-users?

3.      How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.      What are the key growth drivers and challenges for the global billboard and outdoor advertising industry?

5.      What is the customer orientation, purchase behavior, and expectations from the global billboard and outdoor advertising suppliers across various region and countries?