A prenatal vitamin is a multivitamin that is designed to give women the key nutrients they need when trying to conceive, during pregnancy, and while breastfeeding postpartum. The increasing awareness about a healthy diet and medication among pregnant women is attributed to the rise in the demand for vitamin supplements. Furthermore, the higher number of stillbirths due to nutrient deficiency during fetal growth is one of the important reasons for the growth of prenatal vitamin supplements. For instance, as per the WHO, there are nearly 2.6 million stillbirths every year, one every 16 seconds.
The
increasing mother care facilities is expected to drive the global prenatal
vitamin supplements market at a CAGR of 7%, during the forecast
period. This
is attributed mainly to the stressful and sedentary lifestyle of pregnant women
which has led to increase in the deficiency of minerals and vitamins among
them. Apart from this, the improper nutrition of baby, surge in birth defects,
and rising awareness regarding the benefits of prenatal vitamins will also have
a positive impact on the market’s growth.
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According to UnivDatos Market Insights (UMI)’
research report “Global Prenatal Vitamin
Supplements Market”, the market is expected to witness robust growth
during the forecast period (2022-2028). This is
mainly due to the higher incidences of stillbirth and rising awareness among
women.
Based on the product, the market has been categorized into capsules,
powder, and gummy. Among them, the capsules segment is expected to have
significant growth in the market. The capsules are more prescribed by doctors
mainly due to their higher shelf life and the controlled release of the drugs
is an important factor in the growth of the segmental growth of the capsules in
the market. Furthermore, ease in the dissolution of the capsules in the stomach
is also an important factor the segmental growth.
Based on the distribution channel, the market has been categorized
into online channels, pharmacies, and supermarkets. Among them, the online segment
is expected to have significant growth in the market during the forecast period.
The increasing internet penetration and rising number of mobile applications
are attributed to the segmental growth in the prenatal vitamin supplements
market. For instance, as per the world bank, 29% of the Indian population
was using the internet in 2019, and the number reached 43% by 2020.
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APAC to witness extensive growth
For a better understanding of the market adoption
of the Prenatal Vitamin Supplements industry, the market is analyzed based on
its worldwide presence in the countries such as North America (U.S., Canada,
Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of
Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of
World. The Asia Pacific constitutes a significant prenatal vitamin supplement
market due to the high fertility rate of the region coupled with the rising
awareness about the consequences of vitamin deficiency in the region. For instance, in 2019, women in the
region had on average 2.3 children and it highly varies among the countries.
According to UnivDatos Market Insights (UMI)’,
the key players with a considerable market share in the Prenatal Vitamin
Supplements market are Biotics Research Corporation, Church &
Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter
Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL.
“Global
Prenatal
Vitamin Supplements Market” provides comprehensive qualitative and quantitative insights on
the industry potential, key factors impacting sales and purchase decisions,
hotspots, and opportunities available for the market players. Moreover, the
report also encompasses the key strategic imperatives for success for
competitors along with strategic factorial indexing measuring competitors’
capabilities on different parameters. This will help companies in the
formulation of go-to-market strategies and identifying the blue ocean for its
offerings.
Market Segmentation:
1. By
Product (Capsules, Powder, and Gummy)
2. By
Distribution Channel (Online Channels, Pharmacies, and
Supermarkets)
3. By
Region (North America, Europe, Asia-Pacific, Rest of
the World)
4. By
Company (Biotics Research Corporation, Church &
Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter
Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL.)
Key
questions answered in the study:
1.
What are the current and future trends
in the global prenatal vitamin supplements industry?
2.
How the industry has been evolving in
terms of product and distribution channel?
3.
How the competition has been shaping
across the countries followed by their comparative factorial indexing?
4.
What are the key growth drivers and
challenges for the global prenatal vitamin supplements industry?
5.
What is the customer orientation,
purchase behavior, and expectations from the global suppliers across various
region and countries?
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