What the Future of India Alcoholic Beverage Market Looks Like (2022-2028)?

 

Consumption of alcohol in India has been increasing significantly. For instance, as per World Health Organization (WHO), average alcohol consumption in India was 5.7 liters per person above the age of 15 per year in 2016, up from 4.3 liters in 2010. Moreover, alcohol consumption in India amounted to about 5.4 billion liters in 2016 and was estimated to reach about 6.5 billion liters by 2020. As many as 57 million people are facing the after-effects of alcohol addiction.

As per a survey by the Community Against Drunken Driving (CADD) revealed that over 88% of youth below 25, consume or purchase alcohol though it’s illegal. Punjab, Goa, Tripura, Chhattisgarh and Arunachal Pradesh rank high on alcohol consumption. However, Uttar Pradesh has the highest number of alcohol drinkers in India.

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The Covid-19 outbreak wreaked havoc on supply systems, halting them totally. Furthermore, because alcoholic beverages are non-essential, their distribution routes opened more slowly than those for staples and other discretionary goods. However, with the phased unlocking of the economy, restrictions on manufacturing and distribution eased for this segment, and by end-Q2 FY21, most off-premises channels were open, and the on-premises channel was allowed to function with certain restrictions. This resulted in progressive recovery in volumes of Alcoholic Beverage players sequentially, though less than volumes of other staples and discretionary. Besides its discretionary nature, the key reason for the slower recovery was restrictions on operations off premises (fewer operating hours and night curfew)

The on-premises channel (which accounted for 20-25% of industry volumes) was mostly shut down in H1 FY21 and had a significant impact on out-of-home (OOH) consumption. Disrupting overall outdoor consumption of alcoholic beverages are restrictions on the number of guests at weddings and a lack of corporate conferences. However, bars and restaurants were allowed to re-open gradually from the start of H2 FY21, though at 50% capacity and with other social-distancing norms. Industry players suggest that ~85-90% of the on-premises channel is now operational. As a result, we have started to see a gradual recovery in OOH consumption too, which, along with the continued recovery in the off-premises channel would drive further volume growth in coming quarters

According to UnivDatos Market Insights (UMI)’ research report “India Alcoholic Beverage Market Analysis, 2020”, the India Alcoholic Beverage market is projected to grow at a CAGR of XX% during 2021-27F. The increased consumption of alcohol among the population has been the major reason increasing the demand for Alcoholic Beverage. For instance, as per Health and Family Welfare Statistics (HFWS) report, percentage of the population of men and women in the 15-49 years who drink alcohol about once a week was found to be 45.2% and 55.1% respectively for women and men of Arunachal Pradesh. For women and men in Nagaland, the percentage of the population who drink alcohol about once a week in the 15-49 age group was found to be 65.5% and 46.4% respectively.

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Based on the Product, Beer grabbed XX% revenue share in 2020. The market size of this segment touched US$ XX Billion in 2020. The market share of the segment is expected to maintain its dominance in the forthcoming years as well owing to the increasing demand of crafts beer.

Alcoholic Beverage products to Witness Robust growth

Based on the Origin, the Indian Made Foreign Liquor (IMFL) segment acquired the major market share and grabbed US$ XX Billion revenues from the Alcoholic Beverage market in 2020. Easy availabilityof IMFL is boosting the growth.

Urine samples to Witness Robust growth 

Based on the Distribution Channel, the offline distribution channel segment acquired the major market share and grabbed US$ XX Billion in revenues from the Alcoholic Beverage market in 2020. Lockdown and restrictions due to COVID-19 on hotels, pubs, and bar are boosting the growth.

Workplace Alcoholic Beverage to Witness Robust growth

South India to Grab Lion’s Share, Bit Europe to witness Explicit Growth

Based on the Region, South India dominated the India Alcoholic Beverage market in 2020. The region is projected to maintain its dominance during the forecasted period 2021-27 owing to to their hectic lifestyles, and an increased number of alcoholic beverage vending shops.

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According to UnivDatos Market SABMiller plc, Anheuser-busch InBev, Carlsberg, United Breweries Ltd., Mohan Meakins, Radico Khaitan, Heineken NV, Tilaknagar Inds., Som Distilleries, Globus Spirits among others. The players are focused on launching new products for gaining customers' traction and expanding their geographical reach to get a competitive edge in the industry.

“India Alcoholic Beverage Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Alcoholic Beverage providers across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.  

Market Segmentation:

1. By Product (Beer, Wine, And Distilled Spirit)
2. By Origin (Indian Made Foreign Liquor, Foreign Liquor Bottled in Origin, and country liquor)
3. By Distribution Channel (Offline Distribution Channel, Online Distribution Channel, And On Premises)
4. By Region (North India, South India, East India, West India)
5. By Company (SABMiller plc, Anheuser-busch InBev, Carlsberg, United Breweries Ltd., Mohan Meakins, Radico Khaitan, Heineken NV, Tilaknagar Inds., Som Distilleries, Globus Spirits, etc.)

Key questions answered in the study:

1. What are the current and future trends of the India Alcoholic Beverage industry?
2. How the industry has been evolving in terms of product and distribution channel areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Alcoholic Beverage industry?
5. What is the customer orientation, purchase behavior, and expectations from the Alcoholic Beverage firms across various regions?

Table of Content –

1 MARKET INTRODUCTION

2 RESEARCH METHODOLOGY OR ASSUMPTION

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 TOP START-UPs UNDER ALCOHOLIC BEVERAGE INDUSTRY

6 COVID-19 IMPACT

7 INDIAN ALCOHOLIC BEVERAGE MARKET REVENUE

8 MARKET INSIGHTS BY PRODUCT

9 MARKET INSIGHTS BY ORIGIN

10 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

11 MARKET INSIGHTS BY REGION

12 INDIAN ALCOHOLIC BEVERAGE MARKET DYNAMICS

13 LEGAL & REGULATORY FRAMEWORK

14 DEMAND AND SUPPLY SIDE ANALYSIS

15 VALUE CHAIN ANALYSIS

16 ALCOHOLIC BEVERAGE MARKET OPPORTUNITIES

17 ALCOHOLIC BEVERAGE MARKET TRENDS & INSIGHTS

18 COMPETITIVE SCENARIO

19 COMPANY PROFILED

20 DISCLAIMER