Online Toys and Games Retailing Market - Industry Size, Share, Growth & Forecast 2028 | UnivDatos

 Increasing spending on toys by children is one of the prominent reasons contributing to the growing market of online toys and games retailing. As per Toy Industry Association (TIA), The average American child receives more than USD 6,500 worth of toys in their lifetime and the average family spends USD 581 a year on toys. However, Overall, the average amount spent on toys and games per country varies. For instance, toy industry trends reveal that the average amount spent per child in France is USD 358, while it is USD 371 in the US. Last on the list of toy expenditures is Spain—USD 176. oy industry sales in Canada grew by 12% during the first three quarters of 2020. Statistics for 2020 show that the toy industry in the US is worth an estimated USD 32.6 billion, representing a 16.7% growth from 2019. As for Canada’s toy industry in 2020, retail sales of hobby supplies, games, and toys add up to USD 5.15 billion.

The Online Toys and Games Retailing Market is expected to grow at a steady rate of around 7% owing to the growth in disposable income of parents. As per the world bank, GDP per capita reached USD 12,262.9 in 2021, up from USD 10,936.1 in 2020. Moreover, as per GSMA, by the end of 2020, 51% of the world's population – just over 4 billion people – were using mobile internet, an increase of 225 million since the end of 2019. The market is also anticipated to be pushed by younger generations' growing interest in traditional recreational activities.  Over the course of the projected period, the market growth is likely to be driven by Millennials' increased preference for traditional games at social events.

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 According to UnivDatos Market Insights (UMI)’ research report “Global Online Toys and Games Retailing Market”, the market is expected to witness robust growth during the forecast period (2022-2028).  The COVID-19 pandemic positively impacted the sales of online toys and games. People stayed at home owing to the lockdown and looked for indoor games online. Curtis McGill and Scott Houdashell’s toy companies’ Amazon sales increased by 4,000% year over year in March 2020, 

Based on product, the market is segmented into Activity and ride-on toys, Infant and pre-school toys, Plush toys, Games and puzzles, and Others. The activity and ride-on segment grabbed a considerable market share in 2020. Ride-On is wheeled device that allow children to sit and move around. It has become an integral part of consumer products as they are an essential source of entertainment for children. Today's parents buy different ride-on toys for their children to run and move through their homes and streets. Ride-On toys are easy-to-use and keep young people busy while developing muscles with pedaling and steering. It also helps in a child's movement development. These toys grow thinking skills such as decision-making and coordination among children.

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Based on the application, the market is categorized into kids and adults. Among these, the adult’s segment grabbed the major market share and dominated the market in 2020. The emergence of the ‘kidult’ section in the toys & games industry is contributing to the growing share of this segment. In the U.K., the adult and teen category now represents 27% of the total toy sales as of 2020, up by 16% since 2016, according to ToyNews Media. In 2020, with more time on their hands, kidults completed complex building set kits, played more games, and entertained themselves with puzzles

APAC to witness extensive growth

For a better understanding of the market adoption of the Online Toys and Games Retailing industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period owing to the growing working professional and expanding e-commerce sector. However, the North American region would witness considerable growth during the forthcoming years.

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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Online Toys and Games Retailing market are Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., Hamleys of London Ltd., Kidding Around NYC, Nordstrom Inc, Overstock.com Inc, The BFL Group, The Walt Disney Co., Walmart Inc.

“Global Online Toys and Games Retailing Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.        

Market Segmentation:

1.      By Product (Activity & ride-on toys, Infant & pre-school toys, Plush toys, Games & puzzles, Others)

2.      By Application (kids and adults)

3.      By Region (North America, Europe, Asia-Pacific, Rest of the World)

4.      By Company (Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., Hamleys of London Ltd., Kidding Around NYC, Nordstrom Inc, Overstock.com Inc, The BFL Group, The Walt Disney Co., Walmart Inc.)

Key questions answered in the study:

1.      What are the current and future trends of the global Online Toys and Games Retailing industry?

2.      How the industry has been evolving in terms of type, drive type, and application?

3.      How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.      What are the key growth drivers and challenges for the global Online Toys and Games Retailing industry?

5.      What is the customer orientation, purchase behavior, and expectations from the global Online Toys and Games Retailing suppliers across various region and countries?