Set-top Box Market - Industry Size, Share, Growth & Forecast 2027 | UnivDatos

 

The global setup box market is promulgating on account of a rise in disposable income, the government’s mandate to install setup boxes, emerging TV ownerships. As per a study, Over 665 million global households owned a Smart TV by the end of 2020 accounting for 34% of the total households. Moreover, smart TV ownership would surpass 50% of homes which is around 1.1 billion homes globally by 2026. Moreover, total TV-owning households grew 6.9% in 2020 to reach 210 million, as per Broadcast Audience Research Council India (BARC India)

According to UnivDatos Market Insights (UMI)’ research report “Global Set-top Box Market Analysis, 2020”, a rise in internet penetration coupled with the emerging 5G technology is also leading to the growth of the market. As per our world data, the broadband penetration per 100 people across the globe reached 15.68 in 2019 up from 7.85 in 2010. Furthermore,  As of January 2021, there were 4.66 billion active internet users worldwide - 59.5% of the global population

The U.S. is expected to be one of the key producers in the global set-top box market. Growth in the region is primarily attributable to the increasing demand for IPTV set-top boxes and the growing popularity of OTT platforms in the country. Moreover, the advent of over-the-top internet streaming services such as Netflix, Hulu, HBO Max, and other platforms is acquiring immense popularity among millennials and baby boomers. Also, the emergence of smart televisions such as Android TV and Apple TV has compelled key players to introduce OTT device set-top boxes to sustain in the industry.

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Based on the Product Type, the cable segment acquired the major market share and dominated the global Set-top Box Market in 2020. The demand for the cable setup box is emerging from the developing economies across the Asia Pacific due to low prices and accessibility. Cable TV remains the most popular platform for creating awareness and spreading messages among the masses, several cable service providers are improving their technology and service offerings. However, the OTT segment would witness a robust CAGR in the forthcoming years as well.

Based on the Resolution Type, The HD & full HD segment grabbed the major market share and dominated the market in 2020. The growing demand for better picture resolution, in line with the increase in the sales of high-definition TVs, is also pushing the growth of the market for the set-top box, which delivers HD and UHD content. According to Consumer Technology Association (CTA), the sales of 4K UHD TV sales increased from 91.5 million in 2018 to 108 million in 2019. Also, according to the organization, 4K UHD TVs accounted for almost 50% of new TVs sold in 2020.

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North America to Grab Lion’s Share, But the Asia Pacific to witness Explicit Growth

Based on the Region, the North America region dominated the global Set-top Box market in 2020. The region grabbed considerable market share from the global market owing to the presence of numerous players coupled with the launch of a new setup box in the region is acting as a growth catalyst to the industry. players are leveraging inorganic growth strategies, such as mergers & acquisitions, to gain market share. However, the Asia-Pacific region would witness explicit growth in the forthcoming years, stated in UnivDatos Market Insights (UMI)’ research report “Global Set-top Box Market Analysis, 2020”.

According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the global Set-top Box Market are Huawei Technologies Co. Limited, ARRIS International PLC (CommScope Inc.), Technicolor SA, Intek Digital Inc., HUMAX Electronics Co. Ltd, ZTE Corporation, Skyworth Digital Ltd, Sagemcom SAS, Samsung Electronics (M Box), Gospell Digital Technology Co. Limited, etc., The players are focused on launching new products for gaining customers' traction and expanding their geographical reach to get a competitive edge in the industry.  Some of the instances are:

• OCT 2020- 3 Screen Solutions (3SS), a provider of software solutions for set-top boxes and multiscreen entertainment, and KAONMEDIA, a provider of STBs and broadband customer premises equipment, jointly announced that Allente, the new entity resulting from the recent merger between Viasat Consumer and Canal Digital AS, is to deploy KAON STBs and middleware alongside new 3SS-enabled viewing experience advances across its aggregated 1.2 million subscriber base.
• Jan 2020 - Comcast Corp. acquired Xumo, a free, ad-supported video streaming service that is now available on multiple streaming platforms, including Comcast's own Internet-connected X1 cable boxes.

“Global Set-top Box Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the Set-top Box Market across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors' capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.  

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Market Segmentation:

1. By Product Type (Cable, Satellite, IPTV, DTT, OTT)
2. By Resolution Type (HD & Full HD, 4K & Above)
3. By Region (North America, Europe, Asia-Pacific, Rest of the World)
4. By Company (Huawei Technologies Co. Limited, ARRIS International PLC (CommScope Inc.), Technicolor SA, Intek Digital Inc., HUMAX Electronics Co. Ltd, ZTE Corporation, Skyworth Digital Ltd, Sagemcom SAS, Samsung Electronics (M Box), Gospell Digital Technology Co. Limited)

Key questions answered in the study:

1. What are the current and future trends of the global Set-top Box market industry?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Set-top Box market industry?
5. What are the customer orientation, purchase behavior, and expectations from the Set-top Box market firms across various regions?

Table of Content –

1 MARKET INTRODUCTION

2 RESEARCH METHODOLOGY OR ASSUMPTION

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SET-TOP BOX MARKET COVID-19 IMPACT

6 GLOBAL SET-TOP BOX MARKET REVENUE, 2019-2027F

7 MARKET INSIGHTS BY TYPE

8 MARKET INSIGHTS BY RESOLUTION TYPE

9 MARKET INSIGHTS BY REGION

10 SET-TOP BOX MARKET DYNAMICS

11 SET-TOP BOX MARKET OPPORTUNITIES

12 SET-TOP BOX MARKET TRENDS

13 LEGAL & REGULATORY FRAMEWORK

14 DEMAND AND SUPPLY SIDE ANALYSIS

15 VALUE CHAIN ANALYSIS

16 COMPETITIVE SCENARIO

17 COMPANY PROFILED

18 DISCLAIMER

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