Data Monetization Market - Industry Size, Share, Growth & Forecast 2027 | UnivDatos

 

Global data monetization market is expected to register a CAGR of around 21% over the period of 2021-2027. The global data monetization market is uplifting on account of the continuously rising volume of enterprise data along with rapid advancements in big data as well as big data analytics. Data monetization refers to the process of using data to generate quantifiable economic benefits. Internal or indirect methods use data to improve business performance to a measurable level and make informed decisions. External or direct methods include sharing data, exchanging information, selling data directly, or providing information products and services to obtain favorable business terms from business partners. Factors that are positively accentuating its market size such as the increasing amount and type of business data, and the increasing adoption of data-based solutions by different industries.

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 According to UnivDatos Market Insights (UMI)’ research report “global data monetization market”, the market is expected to witness robust growth during the forecast period (2021-2027). This is mainly due to the continuously rising volume of enterprise data along with rapid advancements in big data as well as big data analytics. 

Based on deployment, the data monetization market is divided into cloud and on-premises. The on-premises segment accounted for a prominent share of the data monetization market and is anticipated to witness a strong growth rate during the forecast period. The growth of this segment can be attributed to the privacy and security concerns related to confidential data. The on-premises deployment can reduce the security risks to the minimum level.

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Based on application, the data monetization market is classified into banking and financial services, information and communication technology, education, healthcare, retail and e-commerce, and others. The information and communication technology industry accounted for a significant share of the global data monetization market and is expected to witness a substantial growth during the forecast period. Factors driving the growth of this segment are the advancements in communication technologies such as 4G and 5G and growing internet penetration rate. Communication companies have started investing in data monetization tools and services for getting useful insights from their customer database. With accessibility to these massive data sets, companies operating in the communication industry are emerging as one of the major adopters of data monetization. 

APAC to witness extensive growth

Asia-Pacific data monetization market is expected to witness a prominent CAGR during the forecast period. The growth of this market can be attributed to the growing internet penetration rate, rising adoption of data-driven decision making, and a growing number of enterprises in the region. Internet penetration rate is rising volume of data in the region which results in rising adoption of data-based solutions which is further contributing to the data monetization market. Furthermore, a large number of internet data providers in the APAC region are also supplementing the growth within the global data monetization market. Additionally, the declining price of internet data is also increasing investments in the field. According to World Bank, the percentage of population using internet in APAC was 67% in 2020 which is expected to grow at steady rate.

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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the global data monetization market are SAP SE, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc., Oracle Corporation, Sisense Inc., Salesforce Inc., Accenture PLC, Virtusa Corp., and Infosys Limited along with partnerships have been undertaken by these players to boost their presence in different regions. 

“Global Data Monetization Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.      

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Market Segmentations:

1.     By Component (Software and Service)

2.     By Data Type (Customer Data, Financial Data, and Others)

3.     By Deployment (Cloud and On-premises)

4.     By Organization Size (Large Enterprises and SMEs)

5.     By Industry (Banking and Financial Services, Information and Communication Technology, Education, Healthcare, Retail and E-Commerce, and Others)

6.     By Region (North America, Europe, Asia-Pacific, Rest of the World)

7.     By Company (SAP SE, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc., Oracle Corporation, Sisense Inc., Salesforce Inc., Accenture PLC, Virtusa Corp., and Infosys Limited)

Key questions answered in the study:

1.     What are the current and future trends of the global data monetization industry?

2.     How the industry has been evolving in terms of component, data type, deployment, organization size, and industry?

3.     How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.     What are the key growth drivers and challenges for the global data monetization industry?

5.    What is the customer orientation, purchase behavior, and expectations from the global data monetization suppliers across various region and countries?

Table of Content –

1 MARKET INTRODUCTION

2 RESEARCH METHODOLOGY OR ASSUMPTION

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 DATA MONETIZATION MARKET COVID-19 IMPACT

6 DATA MONETIZATION MARKET REVENUE (USD BN), 2019-2027F

7 MARKET INSIGHTS BY COMPONENT

8 MARKET INSIGHTS BY DATA TYPE

9 MARKET INSIGHTS BY DEPLOYMENT

10 MARKET INSIGHTS BY ORGANIZATION SIZE

11 MARKET INSIGHTS BY INDUSTRY

12 MARKET INSIGHTS BY REGION

13 DATA MONETIZATION MARKET DYNAMICS

14 DATA MONETIZATION MARKET OPPORTUNITIES

15 DATA MONETIZATION MARKET TRENDS

16 LEGAL & REGULATORY FRAMEWORK

17 DEMAND AND SUPPLY SIDE ANALYSIS

18 VALUE CHAIN ANALYSIS

19 COMPANY PROFILED

20 COMPANY PROFILED

21 DISCLAIMER

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