Wi-Fi Analytics Market Report, Size Segments and Growth 2021: Research Strategies with Share Analysis, Top Key Players with Opportunities Forecast to 2027
Global Wi-Fi Analytics Market is expected to reach the market
valuation of US$ 30.7 billion by 2026 expanding at a reasonable CAGR of 28.53% during
the forecast period (2021-2026) from US$ 5.5 billion in 2019. With the
rising adoption of connected devices and the popularity of smartphones, the
Wi-Fi analytics market is projected to boom enormously. Wi-Fi analytics enables
people to use the information available through the wireless network to make
better decisions about a physical space. It incorporates tracking things like
devices actually on the Wi-Fi, devices that are detected near the Wi-Fi using
AP probes, and information about other Wi-Fi access points or Wi-Fi channel
strength. Increasing penetration of the internet as well as smart devices along
with a rise in demand for capturing real-time data of the consumers across
several industries to drive the global Wi-Fi analytics market. Moreover,
increasing deployment of data analytics across numerous brick and mortar
businesses, along with rising competition between online and offline retail
businesses is further expected to propel the Wi-Fi analytics market, globally.
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Wi-Fi
analytics is the process of accumulating & evaluating customer data from
Wi-Fi access points to report KPI’s such as customer traffic, dwell time, and
churn likelihood. Wi-Fi analytics are used for improving operations, trigger
marketing, and track campaign results. Every connected device, such as a cell
phone, laptop, or tablet, broadcasts an anonymous signal. This signal allows
Wi-Fi access to recognize a unique device ID associated with the device. One of
the main solutions to meet the demands of the increasing demand for bandwidth
has long been leveraging Wi-Fi networks, which enables operators to scale
capacity to meet their subscribers’ needs. With advances and ratifications in
Wi-Fi standards, dense environments with many concurrently connecting devices
and IoT connections such as airports, public transportation, retail,
healthcare, smart cities, stadiums, etc. result in public wi-fi use cases
across industry segments. Based on the component, the market is mainly
bifurcated into solutions and services. The solution segment dominates the
market and generated revenue of US$ 4.1 billion in 2019.
Mobile
devices are evolving from lower-generation network connectivity (2G) to
higher-generation network connectivity (3G, 3.5G, 4G, or LTE and now also 5G).
Combining device capabilities with faster, higher bandwidth, and more
intelligent networks will facilitate broad experimentation and adoption of
advanced multimedia applications that contribute to increased mobile and Wi-Fi
traffic. Based on the deployment the market is mainly bifurcated into on-premises
and cloud. The on-premise segment dominate the market and generated revenue of
US$ 3.5 billion in 2019.
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Based on
the application, the market is mainly bifurcated Footfall Analytics, Customer
Engagement, Customer Experience Management, Customer Behavior Analytics,
Customer Loyalty Management, and Other Applications. In 2019, customer loyalty
management accounted for the maximum market share with 34.1% and is expected to
be the leading segment of the Wi-fi analytics market during the forecast
period.
Wi-Fi
technologies and services are seen as the savior for connecting remote users
and individuals to networks in protected environments (i.e guest wireless) for
events, hotspots, and to improve customer loyalty. They have evolved beyond
these offerings to exploit new capabilities and opportunities. Based on the
market segment by end-users, the market is fragmented into smart
infrastructure, retail, sports& leisure, and hospitality. In 2019, the
retail sector accounted for the maximum market share with 46.36% and is
anticipated to lead throughout the forecast period.
Additionally, the report provides detailed
initiatives that are being taken in the field of wi-fi analytics. The market is
classified into distinct regions including North
America (the U.S and Canada), Europe (Germany, France, Spain, Italy, and United
Kingdom), Asia-Pacific (China, Japan, India, South Korea, and Australia), and the
Rest of the World. North
America generated maximum revenue of US$ 2.2 billion in 2019 owing to the surging adoption of big data analytics by several organizations and
growing investments in the latest technologies. However, the APAC region is expected to
witness the highest CAGR growth of 32.25% during the forecast period 2021 -2026.
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Cisco Systems Inc, Zebra Technologies, Ruckus Wireless, Aruba
Networks, Inc., Purple Wi-Fi Ltd, Cloud4wi, Fortinet Inc, Yelp Inc, Euclid and
Hughes Network Systems LLC are some of the prominent players
operating in the global wi-fi analytics market. Several
M&A’s along with partnerships have been undertaken by these players to increase
the adoption of wi-fi analytics across the world
Global Wi-Fi Analytics Market Segmentation
Market Insight, by Component
· Solutions
· Services
Market Insight, by Deployment
·
On-Premises
·
Cloud
Market Insight, by Application
·
Footfall Analytics
·
Customer Engagement
·
Customer Experience Management
·
Customer Behavior Analytics
·
Customer Loyalty Management
Market Insight, by End User
·
Smart Infrastructure
·
Retail
·
Sports& Leisure
·
Hospitality
·
Others
Market Insight, by Region
·
North America
o
United States
o
Canada
o
Rest of North America
·
Europe
o
France
o
Germany
o
Spain
o
United Kingdom
o
Rest of Europe
·
Asia-Pacific
o
China
o
Japan
o
India
o
Singapore
o
Rest of Asia-Pacific
·
Rest of World
Top Company Profiles
·
Zebra Technologies
·
Ruckus Wireless
·
Aruba Networks, Inc.
·
Purple Wi-Fi Ltd
·
Cloud4wi
·
Fortinet Inc.
·
SkyFii Limited
·
Euclid Analytics
·
Hughes Network Systems LLC
Labels: Wi-Fi Analytics Market
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