Digital Advertisement (Advertising) Market - Assessment Covering Growth Factors and Upcoming Trends (2020-2026)
As
the coronavirus outbreak wreaks havoc around the world, infecting more than 3
million people globally, every industry vertical has witnessed an economic
slowdown. COVID-19 is known to affect the respiratory system of the patient who
is required to be put on a ventilator. However, as precautionary measure usage
of personal protective equipment such as hand sanitizers, masks has been
promoted extensively in the outbreak of COVID-19. Apart from this, social
distancing, lockdown measures across the globe have further impacted the
economy worldwide thereby affecting the digital advertising arena. Consumer
inclination towards social media, increasing living standards and enhanced
internet as well as smartphone penetration, and diversion towards online
shopping channels through various shopping applications accredited to ease and
convenience has tremendously catalysed the demand for digital advertising
across the world. Furthermore, improvement in living standards, rising
disposable income and considerable career opportunities lying ahead in digital
advertising have further boosted the preference for digital advertisement
across the world.
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However,
privacy concerns and the outbreak of pandemic COVID-19 since 2019 tend to
hamper the growth of the hand sanitizer market across the world. The impact is
felt in digital marketing. For instance, 90% of businesses are reviewing
budgets for marketing. Email open rates are up, and website visits are down.
While retail sales are also expected to witness a fall post COVID era
indicating that sellers have to fight for shrunken market presence Digital
Advertisement has turned out to be a practice of delivering promotional content
to users through various online and digital channels. Digital marketing trends
continue to evolve each year as more companies enter the space and new
technologies are taking birth in the advertising landscape. Looking ahead to
2020, social media influencers, the video being the top strategy as digital
marketers capitalize on users’ short attention spans and desire to stream
rather than the read content, artificial intelligence, augmented and virtual
reality encompass to be some of the trends that help to continue to shape this
domain.
Also,
various established players as well as emerging players have paved their way
into the digital advertisement market with the companies aiming to meet the
surging demand for online applications and convenience in approaching the
product or services. Enhanced productivity, aiming to understand the audience
better, effective, and efficient marketing and increase in Return on
Investment, has catalysed the market prospects across the globe. Based on
ad-format, the digital advertisement market is classified into Search
Advertising, Banner Advertising, Social Media Advertising, Video Advertising,
and classifieds. While based on programming type, the market is bifurcated into
programmatic and non-programmatic type. Based on the platform, the market is
segmented into desktop and mobiles. Increasing
smartphone penetration, the launch of various user-friendly online shopping
apps and booming internet scope has contributed towards the rising share of
mobile phones during the period. Lastly, based on industry
vertical, the market is classified into Retail, Automotive, Financial Services,
Telecom, Consumer Goods, Travel and Others. An increasing number of
departmental stores across various regions and quick access to the product in
contrast to online channels where the consumers are made to wait for the
delivery of the product.
For a detailed analysis of the opportunities of
digital advertisement market browse through: https://univdatos.com/report/global-digital-advertisement-market-current-analysis-and-forecast-2020-2026
For
a better understanding on the Digital Advertisement demand trend arises due to
COVID-19, a detailed analysis was conducted for the major regions; North
America, Europe, Asia Pacific and the Rest of the World, including countries
such as the United States, Canada Germany, France, Italy, Spain, China, Japan,
India, South Korea and Australia and Rest of World. With the growing scope of
social media, mobile penetration and exponential rise in advertisement spend,
North America currently is expected to lead the digital advertisement field.
The region acquires more than a 40% share of the global digital advertisement
market. Some of the major players profiled in the Digital Advertisement demand
market study include Alibaba, Amazon,
Facebook Inc, Alphabet, Microsoft Corporation, Sina, Nokia Corporation,
Tencent, Twitter and Apple Inc. These industry players are entering into
several mergers & acquisitions and partnerships for the expansion of their
reach and increasing their hold on the market.
Digital
Advertisement Market Segmentation
Digital Advertisement Market Insights, by Ad-Format
- Search
Advertising
- Banner
Advertising
- Social
Media Advertising
- Video
Advertising
- Classifieds
Digital Advertisement Market Insights, by Programming Type
- Programmatic
- Non-Programmatic
Digital Advertisement Market Insights, by Platform
- Desktop
- Mobiles
Digital Advertisement Market Insights, by Industry Vertical
- Retail
- Automotive
- Financial
Services
- Telecom
- Fast
Moving Consumer Goods
- Travel
- Others
Digital Advertisement Market Insights, by Region
- North
America
- US
- Canada
- Rest
of North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest
of Europe
- Asia
Pacific
- China
- Japan
- India
- South
Korea
- Australia
- Rest
of APAC
- Rest
of World
- Brazil
- South
Africa
- Rest
of World
Top Company Profiles
- Apple
Inc
- Alibaba
- Alphabet
- Amazon
- Nokia
- Sina
- Facebook
Inc
- Twitter
- Tencent
- Microsoft
Corporation
The
global Digital
Advertising Market can further be customized as per the
requirements. Besides this, UMI understands that you may have your own business
needs, hence feel free to connect with us to get a report that completely suits
your requirements.
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(UMI) Latest Research Report –
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Labels: Digital Advertisement Market, Digital Advertising Market, research Report
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