Enhanced Water Market - Assessment Covering Growth Factors and Upcoming Trends (2019-2025)
The Global Enhanced
Water Market is anticipated to reach the market valuation of US$ 13.26
billion by 2025 expanding at a CAGR of 10.04% during the forecast period
2019-2025. As people are living in a world that is getting developed
economically and socially, people's lifestyles have changed drastically over
the past few decades. With evolving modern lifestyles, the urban population of
the world has grown rapidly from 751 million in 1950 to 4.2 billion in 2018.
Henceforth, it has significantly impacted the consumption patterns of the people
across the globe. Rising tour and travel business, growing food and beverage
industry, increasing disposable income has tremendously accelerated the overall
demand for enhanced bottled water including enhanced water globally. However,
excessive use of plastic and water scarcity has remained a huge challenge for
the enhanced water market. Annual enhanced water consumption has surged to 16.7
gallons in 2000 to a stunning 42 gallons of consumption per person per year in
the United States in 2017 attributed to people choosing water above all drinks.
In the modern lifestyles, people continuing to get busier and on-the-go
consumers are paying for the health food products, among which enhanced water
holds a significant portion.
With the growing
need for clean drinking water, enhanced water has provided a sensible
alternative to huge consumer base in contrast to juices, soft drinks and other
carbonated drinks. Moreover, growing population, increasing disposable income
as well as surging health concerns from waterborne disease and preference of
low intake of sugars has bolstered the consumption of enhanced water globally.
Companies offering enhanced water aim to create and innovate new product
variants, focus on social development by giving the consumers continuous access
to clean drinking water. Additionally, surging investments by numerous
start-ups and technological innovations have further driven the market
potential. It has been observed that enhanced water is rapidly growing with
approximate 600 million households consuming enhanced water in 2018 accounting
for more than 100 billion gallons (391 billion liters) of water per year or 1
million bottles per minute. Furthermore, enhanced water consumption is also
expected to reach a volume of around 118 billion gallons by 2022. The nutrient
enhanced water was the most consumed enhanced water in 2018. The specified
segment is projected to enjoy the swiftest expansion throughout the reviewed
period, accredited to changing and modern lifestyles along with growing
preference for specific variants owing to its health benefits. Moreover, it has
also been observed that global sales of alkaline water have witnessed a rise of
18% Y-o-Y to US$ 833.4 million in 2018. Moreover, the consumption volumes
alkaline water amounted to 521 million liters in 2017 growing at 10% Y-o-Y.
Other enhanced water variants available in the market are Electrolyte and
Oxygenated water.
For Regional/country-wise analysis
of the overall adoption and penetration of enhanced water browse through - https://univdatos.com/report/enhanced-water-market-current-scenario-and-forecast-2019-2025
The global enhanced
water is majorly consumed by commercial and residential end-users. Currently
commercial end-users consumed majority of these waters, accounting for 69%
share in terms of value in 2018. Growth in the travel industry coupled with the
ever-expanding foodservice sector has tremendously influenced the market
growth. While increasing population, spur in disposable income, rapid
urbanization along with rise in healthcare awareness about waterborne diseases
such as malaria, typhoid, diarrhea and food poisoning constitute to be the
augmenting factors driving the demand for enhanced water market. Moreover,
shift in living standards and growing awareness among the sophisticated
business houses as well as corporate houses has accelerated the preference of
enhanced water in recent years. Furthermore, majority of consumers preferred
offline mode of purchase for enhanced water. The segment dominated the market
with more than 81.9% share in 2018. However, with growing online retail
business, online purchase of water is expected to increase in years to come.
Additionally, for
better investigation and penetration of enhanced water among end customers,
detailed regional/country-level analysis is conducted. Major region/countries
analyzed in the study include North America (US, Rest of NA), Europe (Germany,
Italy, Spain, France and Others), Asia-Pacific (China, India, Australia, Japan,
South Korea and Others) and Rest of the World (Brazil). In 2018, North America
dominated the global enhanced water market, accounting for 35.8% share.
Asia-Pacific and Europe were the other major market. Continued changing
consumer habits has lured most of the Americans to spur the intake of enhanced
water in contrast to other carbonated drinks owing to their higher sugar
content. More than 70% of the Americans prefer enhanced water as among their
most preferred non-alcoholic beverage, this is helping the industry to grow at
a reasonable rate. Over the past few years, the dominant players in this
industry adopted a number of competitive strategies such as merger and
acquisition, partnership and business expansion among others to expand their
reach and market share. Some of the major players operating in the market
include Danone SA, The Coca Cola Company, Pepsi Co Inc, Nestle, Otsuka
Pharmaceutical Co. Ltd, FIJI Water Company LLC, Voss Water, National Beverage
Corp., Spadel, and Bisleri International Pvt. Ltd.
Global
Enhanced Water Market Segmentation
Market
Insights, by Water Type
Alkaline Water
Nutrient Water
Electrolyte Water
Oxygenated Water
Market
Insights, by Distribution Channel
Online Distribution
Channel
Offline
Distribution Channel
Market
Insight, by End-users
Residential End
Users
Commercial End
Users
Market
Insight, by Region
North
America Enhanced Water Market
United States
Rest of North
America
Europe
Enhanced Water Market
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
Enhanced Water Market
China
India
Japan
South Korea
Australia
Rest of
Asia-Pacific
Rest of
the World Enhanced Water Market
Brazil
Others
Top
Company Profiles
Danone SA
The Coca Cola
Company
Pepsi Co Inc
Nestle Waters
Otsuka Holdings
National Beverage
Corp.
Spadel
Bisleri
International Pvt. Ltd.
FIJI Water Company
LLC
Voss Water
The Global
Enhanced Water Market can be
customized to the country level or any other market segment. Besides this, UMI
understands that you may have your own business need, hence we also provide
fully customized solutions to clients.
Contact Us
UnivDatos Market
Insights (UMI)
Email: sales@univdatos.com
Labels: Enhanced Water, Enhanced Water Market, Enhanced Water Market Research, Enhanced Water Market Size, Enhanced Water Research Report, Europe Enhanced Water Market, Middle East Enhanced Water Market
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