Enhanced Water Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019-2025
The Global
Enhanced Water Market was valued at
US$ 6.80 billion in 2018 and
is anticipated to reach US$ 13.26 billion by 2025 displaying explosive CAGR of
10.04% over the forecast period (2019-2025). Enhanced water is primarily packaged water that is
purified and is free from contamination. Available in plastic and glass water
bottles, enhanced water is one
of the convenient ways that can be used for drinking, household as well as
commercial purposes. Enhanced water market
has grown rapidly over the years and it has been estimated that approximately
600 million households consumed it in 2018. Moreover, despite ample initiatives
undertaken to reduce plastic waste, oceans are swimming in plastic and enhanced or bottled
water consumption is expected to stimulate to reach a volume of around 118
billion by 2022. Although bottled water was privileged to high class, foreign
tourists and health-conscious people but the present decade have witnessed
increasing popularity among average consumers.
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Growth in the travel industry coupled with the ever-expanding foodservice sector has tremendously influenced the market growth. While increasing population, spur in disposable income, rapid urbanization along with the rise in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea, and food poisoning constitute to be the augmenting factors driving the demand for the enhanced water market. Moreover, a shift in living standards and growing awareness among the sophisticated business houses as well as corporate houses has accelerated the preference of enhanced water in recent years.
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Growth in the travel industry coupled with the ever-expanding foodservice sector has tremendously influenced the market growth. While increasing population, spur in disposable income, rapid urbanization along with the rise in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea, and food poisoning constitute to be the augmenting factors driving the demand for the enhanced water market. Moreover, a shift in living standards and growing awareness among the sophisticated business houses as well as corporate houses has accelerated the preference of enhanced water in recent years.
Reasons to buy Enhanced Water:
* Concerns about the quality of tap water
* Healthier than carbonated soft drinks and other beverages
that consumers were drinking before
* The availability of different flavors and types of
flavored water
* Don’t like the taste of tap water due to chlorine and
other content
To elaborate further, the US, China, Mexico, Germany and
Italy presently hold the top five positions in the global enhanced water league table in terms of
volume consumed. However, stringent environmental regulations imposed by the government on account of improper disposal of plastic bottles is expected to
hamper the potential of enhanced water
packaging market size over the forecast period (2019-2025).
“Amongst
water type, nutrient enhanced water tends to conquer the market during the
forecast period. Currently the segment account for 42.9% share”
Based on water type, the global enhanced water market is segmented into Nutrient Water, Electrolyte Water, Alkaline Water and
Oxygenated Water. Nutrient Enhanced Water is expected to dominate the enhanced water
market due to increasing awareness regarding the health benefits, extensive
medical research and surging endorsements of athletes and celebrities.
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“Offline
distribution channel was the most preferred channel among the end-users,
with more than 81.9% share.”
Based on the distribution channel, the
market is bifurcated into offline and online distribution channels. Offline
channels are expected to be the most preferred purchase channel among the
end-users. The surging number of organized retailers such as supermarkets,
hypermarkets, convenience stores, and discount stores in different countries
proving to be extremely beneficial for the vendors operating in the enhanced water
market during the forecast period.
“Commercial End-users is expected to dominate the global
enhanced water market during the analyzed period.”
Based on end-users, the market is
fragmented into residential and commercial end-users. Commercial end-users hold
the maximum market and is expected to keep their dominance throughout the
forecast, owing to the increasing demand for packaged water among big business
houses and corporate offices
“North
America is the largest market for enhanced water and is expected to remain
dominant during the forecast period 2019-2025”
For a better understanding of the
overall adoption and penetration of the global enhanced water, a detailed analysis was conducted for different regions/country including North
America, Europe, Asia Pacific and the Rest of the World. Among all these
regions, North America constitutes to be the most matured enhanced water
market. Europe and Asia-Pacific are expected to witness considerable growth
over the analyzed period due to increasing per capita enhanced water
consumption paired with surging urban population and increasing disposable income
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Competitive Landscape-Top 10 Market Players
Over the
past few years, the dominant players in this industry adopted a number of
competitive strategies such as merger and acquisition, partnership and business
expansion among others to expand their reach and market share. Some of the
major players operating in the market include Danone SA, The Coca Cola Company,
Pepsi Co Inc, Nestle, Otsuka Pharmaceutical Co. Ltd, FIJI Water Company LLC,
Voss Water, National Beverage Corp., Spadel, and Bisleri International Pvt.
Ltd.
The Global Enhanced Water Market can be customized to the country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.
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