Latin America Automotive Head-up Display Market Worth US$ 214.69 Million with Huge CAGR of 31.9% During 2019-2025

Latin America Automotive Head-Up Display Market was valued at US$ 30.69 Million in 2018 and is anticipated to reach US$ 214.69 Million by 2025 displaying a reasonable CAGR of 31.9% over the forecast period (2019-2025). At present, the region is going through several technological innovations in the automotive industry, During the past few years market penetration of connected car technology, demand for luxury and SUV vehicle segment and focus for advanced safety features has increased. However, the excessive cost of the system and the emergence of alternate options are considered to be the major restraining factors for market growth. In spite of market restraint, the growing interest of foreign players in the region is expected to boost the market in the coming years.

In recent years, there have been a rapid advancement in-vehicle technology wherein several innovative technologies have been introduced, including cellular connectivity, tracking technology, autonomous vehicles, infotainment, advanced telematics for safety and better driving experience. Automotive manufacturing is growing at a rapid pace due to rising disposable income & changing the lifestyle of people in developed as well as in developing economies.

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“Windshield HUD expected to dominate during the analyzed period.”

HUD based on the product, the Latin America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD dominated the market in 2018, with the maximum share in terms of revenue and is expected to maintain its dominance throughout the forecast period, owing to its increased application in high-end vehicles. Combiner HUD, on the other hand, is expected to register the fastest growth during the forecast period.

“Augmented Reality HUD held the largest market share in 2018 and are expected to dominate the market in 2025.”

The study further bifurcates the Automotive Head-Up Display market into different technology including, Conventional HUD and Augmented Reality HUD wherein Augmented Reality HUD held the largest market share in 2018 and is expected to dominate the market by 2025, owing to its increased application in high-end vehicles.

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“Amongst Sales Channel, Aftersales channel is projected to hold the largest market share and will dominate the Automotive Head-Up Display market by 2025.”

The market based on sales channels is bifurcated into the OEMs and Aftersales market. The market of OEMs is expected to grow tremendously, due to the surging demand over the years and is projected to dominate the market in 2025.

“Amongst vehicle types, premium car segment is anticipated to dominate Automotive Head-Up display market by 2025.”

Luxury cars, premium cars, and SUVs are the major vehicle types being considered in the Automotive Head-Up display market. In 2018, the premium car segment dominated the Latin America Automotive Head-Up Display vehicle type market. The luxury segment, on the other hand, is expected to register the fastest growth during the forecast period.

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“Brazil represents one of the largest markets of Latin America Automotive Head-Up display worldwide.”

For a deep-dive analysis of the industry, the market is analyzed in different countries including Brazil, Argentina, Chile and the rest of Latin America. Brazil dominated Latin America’s automotive HUD market with a market value of $15.92 million. The automotive industry in Brazil is growing extensively. Some of the major automotive companies like Ford, Honda, Volkswagen, Fiat, Chevrolet, and others see it as a prospect market to set up their units locally in the region. The government has also undertaken several initiatives to attract foreign investment in the nation to uplift the face of the auto industry. Therefore, the region provides a healthy environment for the growth of the automotive head-up display market.

Competitive Landscape -

Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation are some of the prominent players operating in the Automotive Head-Up Display industry. Brazil has captured the major share in the Automotive Head-Up Display market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with hi-tech and innovative products.

UnivDatos Market Insights (UMI) understands that you may have your own business need, hence we also provide fully customized solutions to clients. The Automotive Head-Up Display Market can be customized to the country level or any other market segment.

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